Results
increase time on site.
increase in pageviews per user.
increase in organic traffic.
What People Say
-
Absolutely outstanding work on our new platform. They handled everything from web copy to complex features with incredible expertise.
John Doe
Warner Bros. Discovery
+ 200%
Organic traffic growth
The Brief
Over the past decade, the Food Network UK website had been rebuilt several times by different technical teams as the brand moved between corporate owners. This left the site with an unwieldy codebase, a confusing content structure, and unclear product goals. Poorly managed SEO migrations compounded the problem, resulting in a significant loss of organic search traffic.
Faced with this complex scenario, the client needed more than just a new site — they needed a strategic partner to redefine their digital presence, carry out a forensic SEO audit to restore search authority, and open up new opportunities for growth.
Our brief was to deliver a content-rich, engaging website which would maximise traffic, enhance user engagement, and integrate advanced AdTech solutions to support key performance targets.
+ 1,800%
Increase in user engagement
The Solution
We approached the rebuild of Food Network UK with a strategy-first mindset, addressing both the technical challenges and the brand’s long-term digital goals. Our first step was to carry out a forensic review of the domain’s history and SEO profile. By analysing previous site versions, we were able to map thousands of historic URLs and reclaim a range of high-quality inbound links, restoring search visibility and setting the groundwork for future growth.
Alongside this, we modelled audience behaviours to understand who was using the site and how best to serve their needs. This insight informed a new content structure, sitemap, and user journey designed to maximise engagement while making the site easier for the Food Network UK team to manage. We then designed and built a modern, new website on a bespoke Laravel framework with a custom CMS.
This delivered a fast, responsive, content-rich platform optimised for SEO, with clear pathways for ongoing content growth. To support commercial objectives, we integrated advanced AdTech solutions, including prebid and Google Ad Manager, ensuring advertising performance was fully optimised.
500+
Page 1 rankings
The Outcome
The rebuilt Food Network site delivers on every front. Visually striking yet highly functional, the site is fully responsive, lightning-fast, and designed with a clear, intuitive content structure. Advanced caching and server-side rendering ensure pages load quickly, while the streamlined navigation and improved search functionality make it easy for users to explore a library of nearly 15,000 recipes. As a result, dwell time on recipe pages and collections has risen sharply, with content now accessible rather than hidden in the depths of the site.
Engagement has increased across all metrics, with users spending more time on site, viewing more pages, and sharing more content socially. The platform is also positioned to support wider business goals, providing strong visibility for the client’s discovery+ VOD service. This fresh, high-performing website not only improved user experience and content management but also rebuilt SEO credibility to create a strong foundation for growth. Indeed, SEO performance has been transformed. Where basic elements such as meta titles were previously inconsistent, every page now benefits from precise optimisation across search, schema and speed.
Our work not only restored lost search authority but also expanded rankings into new, competitive recipe terms, particularly those focused on British cuisine. On the operational side, the bespoke CMS has changed how the Food Network UK team works day-to-day. Routine updates such as TV listings and homepage refreshes are now automated, freeing up time for the team to focus on richer editorial content and audience engagement.
Key Features
- Analytic & Reporting
- Audience Modelling
- Content Consultancy
- Custom Web / CMS Development
- Custom Web / CMS Development Utilising Laravel Framework
- Data Analysis
- Digital Strategy & Consultancy
- Enterprise AdTech Integration
- Historical Backlink Recovery
- Maintenance, Support & Optimisation
- SEO Forensic Research & Analysis
- Sitemap & Structure Design
- Technical SEO
- UI/UX design